Diedrich RPM Marketing

If you’re not familiar with the Word-of-Mouth Index (WOMI), don’t worry, you are not alone. However, chances are you might recognize its older brother; the Net Promoter Score. Either way, let’s take a quick look at both concepts, and how they have evolved and changed the way we look at customer satisfaction in a world […]

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Diedrich RPM Marketing

The Importance of Research The importance of research: good research is more than the sum of its parts – it’s what makes a solid brand and a solid company. Think about this statement the next time your company (or a company you know) finds itself in a situation where there is a sudden, escalating problem […]

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