It’s no secret that you can achieve success by staying true to your company’s set of core values. At Diedrich RPM (DRPM), our core values represent the principles that guide everything we do. They help to define how our team operates, behaves, and interacts on a daily basis to best serve our clients and elevate overall performance. Recently, our leadership team worked together to update our previous core values to refocus and realign our company culture as we progress forward.
Refreshing Our Core Values for the New Year
You may be wondering, “What process did you use to determine your new core values?” It’s simple! Our core values were created by doing an exercise that involved reflecting on current employees. Those participating were asked if they could “clone” anyone in the office and why they came to that decision. By analyzing all of the “whys,” they mapped out the criteria that they value the most in team members, which allowed them to formulate new core value ideas. In a nutshell, the collective values represent our current team and what we want all future employees to embody as well.
Our President Eddie added, “I think that values, even personal values, need to be considered with intentionality. Every person and every company has values, even if they are not intentional about choosing them. Once the values of a business are identified, and the values that are the most important to the group are shared, it becomes much easier to see team members who may not ‘fit’ those values. It’s also much easier when hiring new team members to look for the values in that person that align with the existing team.”
DRPM’s 7 Core Values
TEAM FIRST
We are dedicated & loyal to the team and not just chasing our own pride.
WHY THIS MATTERS:
Teamwork makes the dream work. We can’t accomplish our mission statement of achieving growth through performance, innovation, and efficient client support without putting our team first.
OPEN & HONEST COMMUNICATION
We mean what we say and say what we mean.
WHY THIS MATTERS:
Having excellent communication means that we can prevent future issues from arising, as well as streamline our work.
INDIVIDUAL ACCOUNTABILITY
Our team trusts us to own our work and to not let them down.
WHY THIS MATTERS:
Being accountable not only encourages ownership and pride, but it inspires trust and confidence among each other.
STRATEGIC & SMART
We are knowledgeable and good at what we do. Our expertise speaks for itself.
WHY THIS MATTERS:
Having various team members with expert skill sets and unique backgrounds allow for enhanced strategic conversations.
KINDNESS & RESPECT
We genuinely care about each other. Period.
WHY THIS MATTERS:
Exhibiting kindness and respect allow us to develop deeper emotional bonds that promote overall harmony.
EFFICIENT & ORGANIZED
We streamline our work and processes because time is money.
WHY THIS MATTERS:
Our ultimate goal is to make your marketing dollars work harder by remaining efficient and organized in everything that we do.
PERSISTENT & CONSISTENT
We are determined to pursue the best results and never give up.
WHY THIS MATTERS:
We are committed to our clients’ success and believe in full transparency to show the results of the investments.
Our core values represent the backbone of everything we do at DRPM. We can provide tourism and passenger vessel marketing that gets you noticed, enhances your brand, and improves your bottom line. These values are a part of our bottom line and are why you’ll enjoy working with us. Connect with our team to see how we can help you reach your goals in the new year!
