Why Choose Diedrich RPM

Wisdom. Growth. Servant Leadership. Collaboration. Integrity. Support. Fun. Balance.

Those nine words grace the walls of our conference room and are the backbone of everything we do at Diedrich RPM. They aren’t exactly the answer to the question posed above them, but they are all ingredients to how we get to that answer. You should choose DRPM because we can provide you marketing that gets you noticed, enhances your brand, and improves your bottom line. Those nine words are a part of our bottom line, and they are why you’ll enjoy working with us.

Diedrich RPM works with clients across a variety of industries, from industrial manufacturing to wedding florists, and leadership development to high-end cruise lines, we move the needle for businesses everywhere.

Liz from Diedrich RPM

Liz Diedrich / Founder & CEO

Always the innovator, Liz sees her role as determining and validating the best ways to promote clients in their intended markets and to serve those clients by providing measurable marketing results. Liz leads her team manage research and marketing for clients in both B2B and B2C markets. Liz started her first business at age 20 when she invented and manufactured a product that she then sold to Tupperware. From there, she taught college-level drafting and engineering, and marketing classes in Germany for the US military at three different institutions. She returned to the states and took a role as the director of sales and marketing for a cruise line and resort in Florida that she grew from $1.4 million in sales to $17.5 million in sales in just three years. Liz started Diedrich RPM in 1994 and has been an acclaimed innovator in combining research and marketing ever since. She also started a cruise business in Brainerd, Minnesota on Gull Lake called Destiny Cruises, which was sold in 2018 to a large resort.

A fun thing to know about Liz is that her hobbies include riding her horses, painting, and enjoying her family and grandchildren.

Our Team

Colleen Lapel / Director of Operations, Account Manager

We don’t hand out awards at DRPM, but few would argue against Colleen being our MVP. Colleen helps facilitate research to understand our client’s needs and develops marketing plans to help them reach their goals. Macro: She develops meaningful relationships with clients. Micro: She creates marketing objectives, strategies, timelines, and budgets. She monitors and continually communicates the status of all marketing aspects to ensure they are aligned and on point. A marketing veteran on the DRPM staff, Colleen enjoys and excels at lending an ear and offering counsel to other client managers and staff.

A fun thing to know about Colleen is she has a passion for pet rescue. All of her dogs have come from rescue organizations.

Mike Fogg / VP of Business Development

Mike combines over 15 years of sales experience with a creative eye and ear that makes him the perfect leader to guide DRPM’s burgeoning business development. Mike isn’t just sales, he isn’t just marketing, and he isn’t just product management. He happens to be all of the above, and he leverages that experience to be a guiding hand in creating, negotiating and maintaining partnerships with DRPM clients. With a wide breadth of diverse industry knowledge, Mike’s versatility and work ethic combined with his fantastic eye for what works make him an invaluable asset for both DRPM and all of our clients.

A fun thing to know about Mike is he spends his free time composing and creating music. He is a DJ and syndicates a weekly gig on Distinct FM 99.7 FM in the UK.

Kyle Schwietz / Director of Research & Strategic Planning

We like to say there’s a method to our magic at DRPM, and unlike most magicians, we’ll tell you what that is—research. Kyle started in DRPM’s market research department in 2010 and quickly developed a passion for data collection. As Director of Research, he’s constantly learning, adapting, and implementing new strategies following technological trends that continue to influence the methodology of studies over time. Kyle ensures that the quality of data of any DRPM research study is uncompromising—as that is the lifeblood of any research report. Kyle enjoys taking on client’s challenges and answering tough questions for them. Kyle also maintains account management, project management, and strategic planning.

A fun thing to know about Kyle is he loves to golf and once spent a dream trip playing in Scotland, most notably at both St. Andrews courses and at Kingsbarns.

Kris Schmidt / Director of Finance

The great philosopher Seneca once said, “If one does not know to which port one is sailing, no wind favorable.” A budget alone won’t mean you’ll reach port safely, but the proper strategic thinking behind it certainly increases the odds. Kris manages DRPM’s finances, including accounts payable, accounts receivable, payroll, business and employee insurances, financial reporting, budgeting, forecasting, and financial planning. Kris is also responsible for HR management and compliance. Kris says she has found the perfect work-life balance at Diedrich RPM which allows her to fulfill a vital role within our company and yet enjoy her family and volunteer opportunities as well.

A fun thing to know about Kris is she enjoys reading, time with friends, and serving within her church.

Chris Heasley / Digital Marketing Manager

If you need a creative idea or a solution, Chris can help you out. From radio, billboards, tradeshows and now digital, Chris has a diverse experience in marketing and can always find a way to catch the consumer’s attention. Whether it be digital ads or social media, it’s all about standing out from the plethora of other advertising to make your brand synonymous with your product, and Chris can guide you in how to achieve those goals.

A fun thing to know about Chris is he was once a member of the US Bobsled Team which almost finished with Gold in the Winter Olympics until a freak accident occurred where a beaver ran on to the course sending the team and the sled flying 50 feet off the course and sustaining life-threatening injuries. Chris also enjoys telling elaborate made-up stories.

Carly Zumach / Junior Account Manager

Carly begins her professional career at Diedrich RPM after graduating from the University of St. Thomas with a degree in Marketing Management. While attending St. Thomas, Carly worked 40-50 hours a week between four different jobs, which certainly honed the multitasking abilities she brings to her position at DRPM. Carly keeps in constant communication with clients and with DRPM team members on strategizing how to achieve goals through marketing efforts.

A fun thing to know about Carly is that she enjoys doing calligraphy and hand lettering, and has used those skills for several weddings.

Jared Becker / Junior Account Manager

Jared begins his professional career at Diedrich RPM after graduating from the University of Minnesota Duluth with a Marketing and Graphic Design degree. As a Jr Account Manager, Jared helps facilitate research to uncover clients’ needs and develops marketing plans to help them achieve their goals. Jared monitors and continually communicates the status of all marketing aspects with clients to ensure they are aligned and on point.

A fun thing to know about Jared is that he enjoys soccer, photography, the beach, and craft beer, sometimes all at once!

Marina Nastepniak / Graphic Designer

If it’s true that a picture is worth one thousand words, DRPM and all of our clients are in great hands with Marina. The role of the graphic artist is to create and combine images, symbols, and text to form visual representations of ideas and messages and Marina brings both an artistic flair and a clever eye to give all of our clients powerful and creative messaging that resonates with their customers. She is forward-thinking and is able to visualize and then bring to life unique and powerful messaging through both digital and print media.

A fun thing to know about Marina, she has a side hustle hobby for fitness with her own part-time, online training gig and has entered bodybuilding competitions!

Sara Zahasky / Graphic Designer

Alfred Hitchcock once said on the role of artists in the world, “Our primary function is to create an emotion, and our secondary function is to sustain that emotions.” As a graphic designer, Sara is an expert at evoking emotion with her artistic talent. From the time she was a little girl, the only subjects that were engaging and interesting to her were art and creativity. True to the artistic spirit, she loves to try new things with her art and graphic design, and those new things usually lead to powerful and evocative images for clients– proving the adage that art speaks where words are unable to explain.

A fun thing to know about Sara is she gets artistic inspiration by hiking, sitting in the woods and listening to nature, or just laying in her hammock. And mommin. Sara does a lot of mommin!

Mac Matza / Web Developer

As DRPM’s chief web developer, Mac is often the chef’s kiss to all of the hard work put in by researchers, artists, writers, and account managers when it comes to developing or adding to the web presence of our clients. (If all of their hard work never hits the internet, did it actually happen?) Mac builds websites (either through CMS or from the ground up), manages and makes updates on both the back- and front-end, create/setup hosting environments, (SSL, domains, redirects, etc.), and debugs web issues. Code is like a second language to Mac and he’s easily able to identify problematic situations and issues and come up with solutions to problems. Mac’s experience allows him to streamline processes and to provide a checklist of best practices from the start.

A fun thing to know about Mac is that he enjoys listening to heavy metal music and live streaming with PC gaming.

Carly Richter / Digital and Social Manager

It’s hard to know how to stand out from your competition in today’s ever-changing digital world. That’s where Carly stands out for DRPM customers—she’s an expert at helping companies craft both a brand identity and a voice that resonates with existing and potential customers. Carly excels at creating and sourcing content for customer profiles, building them a robust social presence, and creating and implementing digital campaigns to help brands reach specific goals through social media, email campaigns, or digital ads. Carly knows that digital and social media are constantly evolving, so she makes sure that all her clients are doing the same—she’s constantly looking for new and innovative ways to push their profiles and keep them ahead of their competition.

A fun thing to know about Carly is she started her professional career as a television news reporter in Lincoln, Nebraska.

Bill Hubbell / Content Manager

Bill spent over two decades in broadcast television, highlighted by winning a National Sports Emmy for his contributions to ESPN’s “SportsCenter.” Bill wore all sorts of hats in television, from on-air talent to writing and producing and then managing. A writer at heart, he sees the parallels between television news and advertising and marketing as pretty simple—you’re trying to tell a story in an entertaining fashion and you hope the audience buys in.

A fun thing to know about Bill is that he was a running back at the University of St. Thomas and his stepson a defensive end at St. John’s—the Tommie/Johnnie rivalry rages at their house!

Lareina Taing / Content Manager

Canadien poet and novelist Margaret Atwood once wrote that, “A word after a word after a word is power.” At DRPM, we believe in that power, and we are thrilled that Lareina wields her talent with the written word for us. As a copywriter, Lareina writes and edits copy for a myriad of marketing avenues from websites, blogs, and press releases to newsletters, emails, and advertisements. She’s a stickler for quality, consistency and clarity and is an expert at implementing SEO best practices into her messaging. Organized and detail-oriented, Lareina has an eagle eye for grammar and is quite skilled at putting word after word after word. It’s a power we’re delighted she brings to all of DRPM’s clients.

A fun thing to know about Lareina is she loves Halloween and being able to express her creativity through colorful or frightening theatrical makeup.

Jesse Sutherland / Web Design and Development

Was William Shakespeare a poet or a playwright? Alas, he was both, of course, and while he famously wrote that, “All the world’s a stage,” when it comes to Jesse, it’s more apt to say, “All the internet’s a stage.” Like Billy, Jesse is a dual-threat and has excelled in both web design and development in the interactive industry for over a decade. Armed with a double major in design and advertising from the University of Wisconsin-Eau Claire, he has helped hundreds of clients navigate the interactive space. He loves using modern HTML/CSS as well as WordPress or the Laravel framework to accomplish exciting and user-friendly websites.

A fun thing to know about Jesse is that he enjoys running and playing the guitar, but rarely at the same time.

The DRPM Advantage

Why Choose Us

Diedrich RPM Develops Converting Websites Diedrich RPM Develops Converting Websites

World’s Highest-Converting Websites & Campaigns

With the right targeting and key messaging derived from research, we convert traffic to inbound leads and hard sales at rates of up to 50% or higher. On average, we drive 10x return on investment for our clients.

Dashboard Reporting at Diedrich RPM Dashboard Reporting at Diedrich RPM

Real-Time Dashboard Reporting

Transparency is key. We hold ourselves accountable by providing full visibility into your investment’s success. Access campaign performance through our custom dashboard in real time to uncover your return on investment.

Artificial Intelligence at Diedrich RPM Artificial Intelligence at Diedrich RPM

Propelled Projections® Artificial Intelligence

We’ve developed a proprietary artificial intelligence platform designed to help you focus your sales efforts. Leverage your customer data to identify top-value prospects and empower your sales team to convert leads more efficiently.