5 TOURISM MARKETING AGENCY TIPS TO INCREASE SPRING BREAK TICKET SALES
Together, let’s get ready for warmer weather! As a leading tourism marketing agency, Diedrich RPM understands that spring break can be the kickoff to your busy operating season as a tourism or passenger vessel business. After all, customers look forward to their vacations and plan ahead for the fun activities that they’ll want to engage in. To make the most of this upcoming opportunity and capitalize on seasonal excitement, we’ve gathered five of our top tips for increasing ticket sales during this active time of year.
Tourism Marketing Agency Recommendations for Boosting Revenue
Have a Mobile- & User-Friendly Website
With an ever-increasing number of visitors accessing your website on mobile devices, it is necessary to make sure that all of your potential customers have a positive experience, regardless of what type of device they’re using to get there. If your website takes too long to download or isn’t easy to navigate on a mobile device, they may choose a competitor instead. Having a mobile- and user-friendly website offers several key advantages, including improved search visibility, streamlined user experience, higher lead generation, and improved brand identity.
Run Year-Round Digital Ads
Running display and PPC advertising throughout the year, even with seasonal budget increases/decreases, can help elevate brand awareness for your business. This is especially important because when it comes time to kick off your busy season, your prospects and target customers are primed and ready to purchase. Off-season advertising can also be beneficial for selling discounted experiences and gift certificates to generate revenue.
Send Promotional Emails & Publish Blogs Regularly
Sending emails during the off-season and before spring break time can help you stay in touch with your customers. If you offer off-season services or promotions, customers won’t know about them unless you maintain contact. Even if you stop operations in the off-season, we don’t recommend that you “go dark” until the next season to prevent decreased top-of-mind brand awareness.
Uploading SEO-optimized blogs year-round, even on a quarterly or bi-monthly basis during the off-season, will help to maintain organic traffic going to your website. It will also provide your audience with new and relevant information and updates about your business or industry.
Maintain a Consistent Social Media Presence
Social media is another crucial tactic that should have an organic presence year-round. It’s going to be challenging to receive consistent engagement on your social media sites during your busy season if your pages have been bare for several months. Social media is a great way to connect with your customers and to run contests or giveaways to generate excitement for your business.
Make Informed Decisions via Market Research
One of the best ways to understand your target audience and to set yourself apart from the competition is to conduct market research through a qualitative/quantitative study and competitive audits. Do you know the demographics of your customers? Do you know how far in advance people prefer to book through your online reservation portal? Is your website ranking well compared to your competitors? Understanding this information can help you decide when to begin your seasonal advertising campaigns and can inform better decision-making regarding your overall marketing strategy.
If you are interested in any of the tourism marketing agency services above, connect with Diedrich RPM to get a conversation started! We specialize in lead generation for tours and cruises, using our proven process to understand your customers, enhance your online presence, and ultimately drive sales. Your success is our success.
