Spread Your Message with Speed, Precision, and Agility with Measurable Outcomes
What it Entails
Pay-per-click advertising (PPC) is form of digital marketing in which advertisers pay each time a user clicks on one of their online ads. There are different types of PPC ads across different digital platforms, but one of the most common is the paid search ad; these ads appear in search results when individuals look for things online using a search engine like Google. This is often the quickest way to earn the very first position on Google search results.
How It Works
In most PPC advertising, marketers don’t pay for ad views or placement, but only when an ad is clicked on by a user. At DRPM, we do exhaustive research on search volumes, keywords, and competition to guide our strategy and tactics. We then test our strategy in a pilot phase before finally rolling out the best-performing campaigns for each of our clients.
Why You Need It
When implemented with a proven strategy and supplemented with additional marketing tactics, PPC ads result in increased web traffic and opportunity for revenue growth. PPC ads are cost-effective and highly targeted to a company’s most likely buyers. In today’s digital era, an online search is one of the first steps in the purchasing process. With the right strategy and bid, you can earn the first spot in a search result.