The Importance of Research
The importance of research: good research is more than the sum of its parts – it’s what makes a solid brand and a solid company.
Think about this statement the next time your company (or a company you know) finds itself in a situation where there is a sudden, escalating problem that was not predicted. Why didn’t you know what was coming? How could you have been better prepared? How can you track trends and capitalize on them as a company instead of putting out fires?
The answer, of course, is a comprehensive research plan that’s built and implemented specifically for your company. Put the cookie cutters away!