In today’s dynamic environment, understanding consumer behaviors, preferences, and market trends are important for success.
In early 2024, we conducted a comprehensive B2C research study to understand the tourism and passenger vessel industry, as a whole, and the opportunities which exist from consumers who visit and ride passenger vessels and tourist attractions. We’ve developed a white paper that highlights the most valuable insights from the research study.
Insights include who they are, their most recent experience, and future planning behaviors. By understanding and addressing the underlying buying motivators and barriers, tourism and passenger vessel businesses have the opportunity to not only attract more visitors but also foster long-term relationships that translate into repeat bookings and positive word-of-mouth.
