Propel Your
Discover Your Target Market & Uncover Ways to Crush Your Competition
Qualitative
Research Studies
Focus Groups
In-Depth Interviews (IDIs)
Secondary Research
Quanitative
Research Studies
Surveys
What is Market Research?
Market research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience, competitors, and industry trends. This vital research helps businesses understand the market environment and make informed decisions.
How Market Research
Works
Project Planning & Strategy
We work with you to develop the research design, which defines the objectives, goals, methodology, timing, and reporting/data analysis.
Creation & Programming
Leveraging the approved objectives, we create the moderator’s guide or survey questionnaire and program it into an online survey platform.
Deployment & Data Collection
We develop a plan to capture responses and feedback to achieve the study’s goals/quota, often from a mixed-method approach of online resources and interviews.
Data Analysis & Statistical Testing
We perform high-level statistical testing methods to uncover deeper meanings behind consumer data and to help forecast future trends and behaviors.
In-Depth Reporting
We summarize the findings and provide actionable recommendations. We include insights such as a segmented analysis, importance/satisfaction ratings, key drivers, and so much more.
At Diedrich RPM, we offer three different tiers of research packages to best suit your needs.
Our essential package includes a digital competitive analysis.
Our classic package includes a digital competitive analysis and a B2C market/demand study.
Our premium package includes a digital competitive analysis, a full-scale B2C market/demand study, and in-depth analysis and reporting.
Informed Decision-Making
Market research provides data-driven insights that help businesses make informed decisions about product development, marketing strategies, and other business operations. Gain measurable feedback through customer surveys, advanced analytics, and customized, in-depth reporting.
Identify Opportunities
Research helps identify market gaps, new opportunities, and emerging trends. Identify KPIs (key performance indicators) and key drivers in your market. Find gaps between market importance and customer satisfaction levels. Identify what your internal sales team says is most difficult (IDIs and focus groups specific).
Understand Your Customers
It provides a deep understanding of customer needs, preferences, and behaviors, allowing businesses to tailor their products and marketing efforts. Hearing what your customers are saying about you enables you to react accordingly.
Reduce Risk
By understanding the market environment, businesses can mitigate risks and avoid costly mistakes.
Measure Effectiveness
Research helps assess the effectiveness of marketing campaigns and strategies, allowing for adjustments and improvements.
Competitive Advantage
Staying informed about competitors and industry trends gives businesses a competitive edge. Determine your market position against the competition.
Investing in market research by Diedrich RPM ensures that your business has access to professional expertise, advanced research tools, and objective analysis, leading to better strategic decisions and overall success.
