Gain a Deeper Understanding of What Your Customers Want
What it Entails
Advanced analytics is a part of data science that uses high-level methods and tools to focus on projecting future trends, events, and behaviors. It takes a deep dive into any industry using in-depth statistical methodologies and practices to generate powerful insights on trends that will shape that particular industry.
How It Works
We use our research team, armed with the latest statistical techniques and data-testing methods, to formulate, dissect, and uncover deeper meanings behind consumer data. DRPM is able to gain a deeper understanding of your industry and market with scorecards, segmented analytics, bivariate correlations, loyalty indicators, and a WOMI score (word-of-mouth index).
Why You Need It
Marketing involves understanding consumer preferences and analyzing how they will evolve in the future. Advanced analytics helps forecast future events and behaviors and enables businesses to go beyond the face value of customer data and create a bigger picture. Understanding how different demographic groups behave and gaining visibility into unchartered consumer behaviors allows you to create a more detailed marketing strategy with confidence and precision.