Our first step was to complete competitive audits and foundational research to unveil market insights and opportunities, which helped to shape our overarching marketing strategy and direction. From there, we developed key promotional phrases such as “One in a Million,” “Ultimate Vacation Destination in Minnesota,” “Minnesota’s Best Kept Secret,” and “The Mediterranean of the Midwest” to be utilized across all campaign efforts. Next, we designed and developed a new website on a user-friendly content management system to help the client have access to update content on their end. The optimized site streamlined navigation, improved the digestion of information, and promoted action to complete a lodging reservation. When launching the digital marketing campaign, we created and implemented Google and Facebook ads, third-party digital ad placements, email marketing, search engine/web optimizations, direct mail pieces, and YouTube ads.