Industry: Non-Profit Organization
How We Developed a One-Stop Educational Resource for SEG Frames from Inception to Completion
SEGframes.org is an educational resource for all things silicone edge graphics (SEG), providing market-specific information and vendors for premium fabrics, framing systems, sewing technology, and professional installation of SEG frames and lightbox fixtures. SEGframes.org sought out DRPM’s help to build a strong brand and educational, digital platform for individuals and companies interested in learning more about fixtures, frames, and suppliers of SEG-related materials and solutions.
At the time, there were few comprehensive educational websites or resources available solely focused on SEG frames. SEGframes.org began as an innovative concept needing support to evolve into an all-encompassing resource for all things SEG for companies across several industries.
Our first step was to conduct research on the entire SEG frame and fixture industry to help shape our content strategy, messaging, and overall brand identity. From there, we utilized contemporary best practices and techniques to create a captivating brand and logo, which was implemented onto a user-friendly website with SEO-optimized educational content, colorful graphics, and public vendor contacts.