Industry: Manufacturing
How We Validated ROI and Transformed Social Media Engagement for a U.S. Tool Manufacturer
DRPM Services Provided:
— Market Research
— Social Media Management
— Copywriting & Content Creation
Project Overview
Established in 1950, Malco Products, SBC is a reputable U.S. manufacturer of specialty tools for markets such as heating, ventilating, and air conditioning (HVAC), roofing, siding, and gutter (RSG), fence, deck, and rail (FDR), and autobody repair and refinishing. Malco chose DRPM to validate their return on investment (ROI) on their marketing campaign and elevate their communication efforts to their target market and distributors via social media and other strategic avenues.
The Challenge
Malco wanted to validate their ROI on marketing efforts, since they only work through distributors and have no direct sales to end users on their site. They also had an opportunity to enhance their online presence and communication efforts to effectively interact with their customers and distributors.
DRPM's Solution
Our first step was to conduct social media and PPC competitive audits and complete foundational research to unveil insights and opportunities. From there, we implemented branded social media sites, launched organic social media content creation, implementation, and engagement, and created digital marketing campaigns inclusive of Google, Facebook, and Twitter, all while completing ROI reports on a monthly basis. Furthermore, we researched and identified key influencers to partner with and developed engaging copy for blogs, new product launches, promotional pieces, newsletters, etc.
Our Results
60K+
Increase in Social Media Followers
16.2MM
Organic Impressions Earned
413,000+
Organic Engagements Earned
Visuals
What Did They Say About Us?
“Working with Liz and the Diedrich RPM team has been a great experience. They did an excellent job in helping us identify significant opportunities within our markets through their methodical research process. They have steered us down a very successful marketing path with ‘spot-on’ marketing creative, strong electronic marketing campaigns resulting in significant gains in our social media presence, and being the ‘driver’ in the successful launch of a ‘first of its kind’ app in our industry. They are a quality-focused team with great attention to detail and successful results. They have no shortage of bringing new marketing ideas to the table. It’s been a joy to work with such a fun, personable group of professionals!”
—Nancy Gunnerson, Malco Portfolio Planning/Marketing Support Manager
