Industry: Wedding and Floral
How We Successfully Rebranded a Vermont Event Planner & Florist to Thrive in the Competitive Wedding Industry
DRPM Services Provided:
— Branding & Identity
— Website Design & Development
Project Overview
Jennifer Redding Events offers comprehensive event planning services backed by over a decade of experience in floral design and event coordination/consultation. Jennifer Redding Events choose DRPM to help rebrand and market the company as an established wedding planner and florist for upscale weddings in Vermont.
The Challenge
Due to a fiercely competitive wedding planning market in Vermont, Jennifer Redding Events needed help to be found organically by rebranding the business from the ground up.
DRPM's Solution
Our first step was to complete a competitive audit to unveil branding insights and opportunities, as well as a digital audit to discover key search terms. From there, DRPM developed new logo concepts, taglines, and support materials such as business cards, a sales folder, a contract template, and stationary. From there, we designed and developed a website with engaging copy and applicable images to effectively cater to the company’s target audience.
Our Results
With powerful rebranding and an optimized website, Jennifer Redding Events was able to differentiate themselves from the competition as an experienced, professional wedding planner and florist.
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