How We Dramatically Boosted Quality Inbound Leads for a Top-Rated Midwest Insurance Company
Bridge Insurance Group is a top-rated insurance provider in Michigan that offers a wide variety of policy coverages for industries such as transportation, ocean marine, cyber, and care facilities. Bridge came to DRPM with the goal of being discovered online by their target audience via a new website and customized PPC advertising campaigns.
Since Bridge didn’t fully understand the complex digital marketing landscape, they needed help from a team of marketing, creative, and digital experts to fulfill their needs. Their current website was lacking the professional flair they were looking for, and there was no tracking in place to monitor lead generation.
Our first step was to complete competitive audits and foundational research to unveil market insights and opportunities, which helped to shape our overarching marketing strategy and direction. Leveraging our findings, we developed strategic messaging focusing on real-time personal service and quality insurance coverage. From there, we created a new, SEO-optimized website on a user-friendly content management system to grant the client easy access to make updates on their end. The revamped site streamlined navigation, improved the digestion of information, and promoted action to either call or fill out a contact form.