Our first step was to complete competitive audits and foundational research to unveil market insights and opportunities, which helped to shape our overarching marketing strategy and direction. Leveraging our findings, we developed strategic messaging focusing on real-time personal service and quality insurance coverage. From there, we created a new, SEO-optimized website on a user-friendly content management system to grant the client easy access to make updates on their end. The revamped site streamlined navigation, improved the digestion of information, and promoted action to either call or fill out a contact form.