Our first step was to complete competitive audits and foundational research to unveil market insights and opportunities, which helped to shape our overarching marketing strategy and direction. From there, we combined their brands into one, unified name. They were previously named “APA Medical” and “Twin Cities Lift Chairs,” which we recommended they change to simply “APA Medical.” Next, we revived their brand identity with applicable messaging to cater to their multiple demographics. We then developed branded and non-branded campaigns to drive traffic to their newly designed and SEO-optimized website. In addition, we launched email campaigns, developed radio ads, and created new company catalogs, trade show banners, mailers, and more.