Optimize Customer Reach & Frequency
What it Entails
Traditional advertising refers to the various media channels that companies can use to promote their company and the products and services they offer to customers, such as billboards and radio.
How It Works
At DRPM, research informs the best ways for any particular client to engage with their potential customers. We plan and develop messages for traditional advertising media, including television and radio, publications, online, outdoor, trade show planning, and event planning.
Why You Need It
Traditional advertising media is still a healthy part of any successful marketing mix. While it’s true that there seems to be an infinite amount of ways to reach customers in the digital age, without maximizing your leverage on all the best possible paths, you aren’t putting your best foot forward. Traditional advertising media still have a powerful reach and frequency when used properly. Simply stated, it’s the way to get as many eyes as possible on your business and your products and services.