How We Achieved Top-of-Page-One Organic Search Rankings for a Custom SEG Frames Manufacturer
XCEL is a national manufacturer of printable substrates, magnetic media, custom displays and fixtures, and silicone edge graphic (SEG) frame systems and lightboxes. XCEL sought out DRPM’s help to build a robust digital foundation for their products and services, including the development and implementation of a revamped website and effective digital campaigns.
XCEL needed support in launching full-scale manufacturing as a pillar of service and earning a position in the marketplace as the one-stop, full-service solution for custom fixtures, displays, and SEG frames.
Our first step was to conduct qualitative and quantitative research to identify key opportunity areas and target audiences. From there, we developed unique product and service positioning against the competition and created an individual brand strategy for their SEG frames vertical. Next, we designed and developed a new SEO-optimized website that streamlined navigation, improved the digestion of information, and promoted action to either call or fill out a contact form. When launching the digital marketing campaign, we executed Google ads, email marketing, and search engine/web optimizations. A visually captivating and educational blog was also integrated into their new site.