How We Set Apart a Miami Cruise Company from Fierce Competition in an Oversaturated Market
Island Queen Cruises & Tours is the one-stop solution for top-rated Miami experiences through public and private cruises, local activities, unique attractions, and more. Island Queen chose DRPM to help differentiate them from the competition by transforming their brand, current website, and digital campaign to increase overall revenue for their tourism services.
In a fiercely competitive and oversaturated market, Island Queen was experiencing a decline in sales. They wanted to enhance their online presence, streamline lead generation efforts, and ultimately increase revenue. At the time, their website and digital marketing efforts were not being adequately maintained to compete with the other Miami tour agencies. To achieve their goals, they needed a new brand, an optimized website, an updated e-commerce platform, and a revamped digital marketing strategy that would effectively reach their target audience.
Our first step was to complete competitive audits and foundational research to unveil market insights and opportunities, which helped to shape our overarching marketing strategy and direction. From there, we developed a campaign theme of “Experience Miami,” which branded Island Queen as the one-stop-shop for all must-do Miami experiences. Next, we designed and developed a new website on a user-friendly content management system to help the client easily update content on their end. The optimized site streamlined navigation, improved the digestion of information, and promoted action to complete the sale. When launching the digital marketing campaign, we created and implemented Google and Facebook ads, as well as search engine and web optimizations.