Marketing

23
Nov

Research Propelled Marketing | Better Marketing Built on a Proven Foundation

Have you ever watched one of those fishing shows on tv? The best fishermen are the ones who know the area, have a feel for the lake and they’ve learned the tendencies of when and where the fish like to bite. They’ve done their research! Do you have a new product? Did you come up with a new service idea?

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13
Apr

Ensuring an ROI | 4 Steps to Get the Most Bang for Your Buck

Perhaps the most meaningful and rewarding part of a marketing campaign is the end result: the Return on Investment (ROI). Often though, the ROI of some marketing tactics can be difficult to prove – but with this certain amount of gray area, there are specific steps one can take to ensure a marketing investment earns the highest-possible return. 4 Steps to

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6
Apr

Pizza Rolls or Hummus? (Why You Need a Pilot Campaign)

So, what is a pilot campaign? Let’s talk about it in a way that’s easy to understand. Why You Need a Pilot Campaign Have you ever gone to a potluck without planning ahead to see what everyone else is bringing? You go to the store and hastily decide on a random snack to bring, only to find that three other

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