May 2016

23
May

UX Vs. UI: Understanding the Differences of Web Design Roles

I’ve recently found myself trying to explain the difference between certain web design roles; the skills someone can bring to a project as a UX Designer don’t necessarily cover the tasks of a dedicated UI Designer. Know the Difference Between UX  & UI Designers I’ll explain it in a way that’s easy to understand – let’s take a quick trip to

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12
May

Why You Need a Business Blog

Oh for the love, not another business blog about why your business needs a blog! But Seriously, You Should have a Business Blog What gave it away, the headline? Ok, you’ve got me, it is, but I promise I won’t bore you to death with business terminology like click rate, search algorithms and brand capitalization. [“Diedrich RPM specializes in research

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3
May

Strategic Planning: Don’t Eyeball Your Business

I was talking with a friend about their business recently and was pretty alarmed about how little they knew about their digital marketing process. We were discussing digital strategy and strategic planning, and after listening to their business problem (“I would like more qualified prospects” – if I had a nickel for every time I’ve heard that…), I responded with

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