April 2016

25
Apr

How Research Impacts Decision Making

I am constantly researching and I don’t even realize it. It is truly amazing how much research impacts decision making, and the simple choices we make every day. Wernher von Braun: “Basic research is what I am doing when I don’t know what I am doing.” Faced With An Important Decision? Research Impacts Decision Making Yesterday, I came home from

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20
Apr

5 Things to Consider when Choosing Color for Your Brand

Why is it that certain colors make us feel certain ways depending on how they’re used? How do brand colors impact our emotional connection to a product? Google. Target. Facebook. Successful brands with memorable logos. Why? Take a second and imagine these logos in black. Tough and uncomfortable, right? Considerations when Choosing Brand Colors Here are 5 things to help

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13
Apr

Ensuring an ROI | 4 Steps to Get the Most Bang for Your Buck

Perhaps the most meaningful and rewarding part of a marketing campaign is the end result: the Return on Investment (ROI). Often though, the ROI of some marketing tactics can be difficult to prove – but with this certain amount of gray area, there are specific steps one can take to ensure a marketing investment earns the highest-possible return. 4 Steps to

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6
Apr

Pizza Rolls or Hummus? (Why You Need a Pilot Campaign)

So, what is a pilot campaign? Let’s talk about it in a way that’s easy to understand. Why You Need a Pilot Campaign Have you ever gone to a potluck without planning ahead to see what everyone else is bringing? You go to the store and hastily decide on a random snack to bring, only to find that three other

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