March 2016

28
Mar

ROI Meets ROR: How You Should Be Measuring Social Media

Social media is an increasingly significant piece in today’s business strategies. Perhaps the biggest concern around the role it plays in driving results for an organization is the ability to measure the Return On Investment (ROI). Often, it can be a rather difficult concept to sell. Ultimately, social-media marketing aims to drive sales and profit, but the key to a

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21
Mar

LISTEN UP! | The Word-of-Mouth Index is a Better Way to Measure Up

If you’re not familiar with the Word-of-Mouth Index (WOMI), don’t worry, you are not alone. However, chances are you might recognize its older brother; the Net Promoter Score. Either way, let’s take a quick look at both concepts, and how they have evolved and changed the way we look at customer satisfaction in a world of increasing social media and

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8
Mar

Business Advantages of a Responsive Web Design

You’re at a mall and before heading into a crowded department store, you want to check out their website to see if they have a pair of pants you’re looking for. You pull up their page only to find you have to navigate a site that’s set up for a desktop. Ugh! It’s frustrating isn’t it? Rather than fight the

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